• Polygon, a decentralized Ethereum scaling solution, has managed to attract major brands such as Starbucks and Adidas through successful partnerships.
• Arjun Kalsy, the former vice president of growth at Polygon, shared the secrets of the network’s success in the latest episode of the Hashing It Out podcast.
• Kalsy believes that integrating zero-knowledge roll-up technology will further boost the network’s adoption.
Polygon, a decentralized Ethereum scaling solution, has experienced a surge in popularity and adoption due to successful partnerships with major brands such as Starbucks and Adidas. In the latest episode of the Hashing It Out podcast, Arjun Kalsy, the former vice president of growth at Polygon, discussed the secrets behind the network’s success in integrating with these brands.
Before leaving Polygon late last year, Kalsy was leading a team tasked with onboarding companies to adopt the network. According to Kalsy, the onboarding process involved multiple technical meetings with major brands to discuss the capabilities of the Polygon network. After the first set of big brands announced their partnership with Polygon, more doors were opened for the network and other companies gained confidence in the network’s abilities.
Kalsy also believes that the network’s use of zero-knowledge roll-ups will further boost the network’s adoption. Zk-Rollups technology is expected to increase the speed at which the layer-2 platform can achieve finality while ensuring scalability, privacy, and security. Kalsy also believes that integrating this technology will attract even more major brands to the network.
In conclusion, Polygon has been able to successfully attract partnerships with major brands such as Starbucks and Adidas thanks to the hard work of its team, led by Kalsy. As the network continues to explore the use of zero-knowledge roll-up technology, more major brands are expected to join the network and make it even more popular.