McDonald’s Launches McNuggets Land on The Sandbox Metaverse!

• McDonald’s Hong Kong has partnered with The Sandbox to launch a Web3 experience called McNuggets Land, to celebrate the 40th anniversary of Chicken McNuggets.
• Players can win rewards such as The Sandbox SAND tokens and 365-day coupons for free Chicken McNuggets at the chain’s restaurants.
• This is not the first time that McDonald’s has embraced Web3 tools for customer engagement; other global brands have also partnered with The Sandbox, including Warner Music Group, Ubisoft, Gucci and Adidas.

McDonald’s Celebrates 40 Years of Chicken McNuggets

McDonald’s Hong Kong has picked The Sandbox to build its first Web3 experience, McNuggets Land, to celebrate the 40th anniversary of Chicken McNuggets.

Experience Details

The experience takes users to a virtual store with a hidden factory and a tour through the history of the chicken snack. Gamers can play and complete quests in order to win rewards such as The Sandbox SAND $0.46 utility token or 365-day free Chicken McNuggets coupons for redemption at McDonald’s restaurants.


To join this virtual world, users only need an email address.

Partnership Benefits

Metaverse experiences have emerged as a tool for brand-building strategies in recent years by allowing companies to gamify products and services and establish online loyalty programs.

Self-Publishing Feature

The giant fast food chain has chosen Web3 tools to engage customers in the past. Moreover, self-publishing allows partners of The Sandbox platform “to realize the true potential and monetise their brand in the metaverse by making their customer experience available to everyone, all the time,” according to Sebastien Borget from The Sandbox.